Pictorial display card



July 14, 1925. 1,545,795

'r REGENST EINER PICTORIAL DISPLAY CARD Filed Oct. 20. 1924 Patented July 14, 1925.

UNITED STATES THEODORE REGENSTEINER, OF CHICAGO, ILLINOIS.

PICTORIA'L .DISPLAY CARD.

Application filed October 20, 1924. Serial No. 744,620.

To all whom it may concern:

Be it known that I, THEODORE REGEN- STEINER, a citizen of the United States, re.- siding at Chicago, in the county of Cook and State of Illinois, have invented a new and useful Improvement in Pictorial Display Cards, of which the following is a specification.

My invention relates to an improvedconstruction in the class of pictorial displaycards, such as are designed for advertising purposes, including calendars, show-cards, window-cards, art novelties and the like; and the primary object of my invention is to lend to the display on the card enhanced artistic effect.

I accomplish this and other objects by the construction hereinafter described and illustrated in the accompanying drawing, in which- Figure 1 is a face view of a calendar-bearing card having a pictorial display prmted thereon and cut out about the outline to a base-line; V

Figure 2 is a similar view of a picturedisplaying sheet to be secured to the face of the card and with which the print of Flg. 1 is to be complementally associated;

Figure 3 is a similar view showing the cut-out print of Fig. 1 on the card brought into complemental association with the picture presented in Fig. 2;

Figure 4 is an enlarged section on line 4-4:, Fig. 3, showing parts somewhat exaggerated in thickness, and

Figures 5, 6 and 7 are views corresponding, respectively, with those presented in Figs. 1, 2 and 3, but showing my improvement applied to another pictorial dlsplay.

A card 8, which is preferably suitable cardboard and of the oblong rectangular shape shown, or of other desired shape, forms the background, which should be appropriately colored, for the picture to be displayed. The portion of such picture in Fig. 2, representing the incomplete figure of a woman, and in Fig. 6 a landscape, is printed on a separatesheet 9 of paper or other suitable material, and the sheet is fastened, as by connecting it along its upper edge to hang therefrom and loosely cover the part of the background over which it extends. The complemental portion of the display-picture, such as the hands holding a bouquet of flowers, rep-resented at 15 in Fig. 1, or an automobile represented at 15 in Fig. 5, which is printed on the face of the card 8 (or may be a print cemented on that surface) is, preferably before. affixing there on the sheet 9, cut out, by die-cutting as a matter of preference, about the outline to a base-line indicated at 10 in Figs. 1 and 5 which may be marked in the die-cutting operation and over which the free lower end of the sheet will reach. It is at this base-line that the severed print remains attached to the card, which being flexible enables that portion to be there deflected or turned hingelike forwardly into the position represented in Fig. 4, to permit the lower end of the sheet to be tucked behind it. This produces the complete-picture showing in Fig. 3, with the hand-held bouquet in complemental position relative to the picture in Fig. 2, or that in Fig. 7 with the automobile of Fig. 5 in complemental position relative to the landscape of Fig. 7

It is desirable, for enhancing the effect,

to cause the cut-out print to stand out in relief; and for that purpose I provide, preferably in the cutting operation, a tab 13 to extend from the top of the print and bend it to a right-angle, as shown in Fig. 1, to bear against the face of the sheet 8.

I realize that considerable variation is possible in the details of construction herein shown and described and I do not intend, by illustrating or describing a single specific embodiment of my improvement, to be limited thereto, it being my intention by the appended claims to claim protection for all the novelty inherent in my invention as fully as the state of the art will permit.

I claim:

1. A pictorial display card having a portion partially severed therefrom, to leave a straight flexible joining line at which it is bent outwardly from the card, said partially severed portion bearing a part of a picture, and a sheet secured at one end to the card and extending over the opening left therein by the portion partially severed therefrom and having its free end extending behind said partially severed and outwardly bent portion, said sheet containing a part of a picture complementing a part borne by said outwardly bent portion, whereby. to present a view in relief of a complete picture. 7

2. Apictorial display card having a portion partially severed therefrom to leave a straight flexible joining line at which it is bent outwardly from the card, said partially and having its free end 'extending behind said partially severed and outwardly bent portion, said sheet containinga part of a picture complementing a part borne by said outwardly bent portion, whereby to present a view in relief of. a complete picture, and a tongue. projecting from the free endof the partially severedportion to hold the same'in.

its outwardly bent position.

3. A pictorial display-card having a picture securedthereon to hang over its face, a print out about its out-line out of said card in front of the picture to a base-line near the adjacent edge of said picture, and connecting the print to the card, said print being provided'with a projecting tab and turned on said connectionto extend over a portion of said picture in c'omplelnental relation thereto, With the tab operatingto proje t th print in relief.

THEODORE R'EGENSTEINEB; T 

